Re-branding involves changing a specific aspect of the brand like the logo or motto, or perhaps several major parts of the brand.. A re-brand shows that a company is capable of adapting to a changing marketplace and staying current. It can revitalize your business and stimulate growth.
A modern brand design done right conveys a level of innovation and quality associated with your business. A sophisticated brand can appeal to a wider audience, netting you real results and more sales.
What exactly does a re-brand entail?
Re-branding can be purely visual: a new logo design, website layout, letterhead, and business cards. If needed, a re-brand can extend to revamping a company’s message, voice, motto, or packaging. It may even include changing a company’s services or products offered. It all depends on the specific business.
How does a re-brand impact my existing customers?
There’s no need to be scared of a re-brand, existing customers will still be loyal to your company. A new look is actually likely to ignite interest and engagement from your existing customers.
If a website layout is part of your re-brand, then it may be more accessible to your customers. We believe in good design that is also simple and clean. In addition, our team can get your website mobile responsive so it may be viewed on any device.
What types of businesses can a re-brand benefit?
- Rebranding can help a business when sales have slowed. It can inspire growth and profits. How? An updated image will make your brand stand out from competitors and attract new customers.
- Is your business introducing additional products or services? This type of big change in a company can be benefited by a fresh identity and packaging.
- If you’ve experienced a negative reputation or event, a re-brand can help public perception move on and become more positive.
- If you’re interested in reaching a different market, a new design and message can help resonate with a specific demographic.
- Even a business who is doing well might benefit from a re-brand. As years go by, logos can begin to look outdated and the current design trends change. Evolving is a part of life and this applies to businesses as well. Sometimes a re-branding is just what a business needs to revitalize their image. Attracting new customers can be an added benefit.
I’m interested in re-branding, what do I do?
At Bella Media, we offer affordable rebranding and digital marketing services. Our creative team is highly qualified to help update any or all parts of your brand. Deciding to rebrand is an important decision and we’re here to help answer any questions and define this process based on your goals and vision.
Please feel free to get in touch with us, you can:
- Submit a message on our contact page.
- Email lara@bellamediallc.com.
- Or call 503-683-3899.
