Social media has become an integral part of people’s lives online. It’s not just a trend for teenagers anymore. Platforms like Facebook and Twitter are used by people of all ages every single day. There are 2.3 billion active social media users. That’s a large percentage of the population. Not to mention, 1 million new active mobile social users are added every day.
How does your business figure into this world? Customers expect businesses to be online. They look up business hours, reviews, and information online. They tweet companies with questions or concerns.
Businesses are able to use social media to market themselves, post content, and engage with their audiences. And we have good news: social media marketing is affordable and effective.
Marketing efforts online can lead to tangible results: more sales, customers, website traffic, etc. It’s a matter of defining your marketing goals and then we make it happen.
Here are some of the ways social media can grow your business:
- Connect your brand with your existing customers. This can inspire customer loyalty and help to build stronger relationships. These translate to repeat customers and brand advocates. Brand advocates are those who share and recommend your business to their friends and family.
- Reach new customers, in particular the targeted audience most likely to be interested in your business.
- Run ads and promote your business at the cost you choose. Advertisements on platforms like Facebook or Instagram can fit any budget. Even small investments will see a return and direct results.
- Increase website traffic. Get more views on your website or blog.
- Hold special promotions or contests online. This can generate more engagement and awareness of your brand.
- Increase online sales and increase your total profits by driving customers to your online store.
- Inform your audience about new products, services, or sales. Informing online will reach more people and be more effective than just posting a sign in your store.
- Understand your customers better through the wealth of data that can be gathered from social media. You can use this data to better inform your business decisions and stay relevant with your target audience.
At Bella Media, we are happy to handle your social media marketing. We’re experts with years of experience managing brands online. Our approach is creative and strategic; we begin by working with you to create a marketing plan. By following this plan, your social media presence will reach the business goals you decide on.
Contact us today to get started!
