Happy 2018! It’s the beginning of a new year which means time for setting resolutions and reflecting on how we can improve ourselves. Why not consider how you can improve your business in the upcoming year too? This is a fantastic time to freshen up your brand’s look, get active on social media, and present a consistent message across all channels.
For businesses, it’s important to focus on social media because it provides the best avenue to reach your customers directly. Social media is a cost-effective and efficient way to drive brand awareness and yes, real leads or sales. With an astute strategy, you’re sure to grow your business through social this year.
We’ve got some suggestions of how brands can make a big impact online this year:
Brand Videos
Video is a great way to show off your brand and a smart investment today because it captures attention like no other medium. According to a November 2017 HubSpot survey, the majority of people want to see more video content in the future.
Brand videos can be creatively done in a wide variety of formats such as product demonstrations, interviews, documenting events, and more. Here are some recent videos Bella Media produced for our client Urban Restaurant Group. These videos presented a relatable lifestyle while still showcasing the food, drinks, and physical restaurants.
Connect With Content
To stand out in busy feeds, brands need to publish high-quality content that is specifically relevant to their unique audience. It’s also important to post consistently and keep up a regular schedule. This is how you connect with your audience thereby earning their loyalty and purchases.
Social and Online Targeted Ads
Social ads are excellent at growing your reach; for budgets big and small. The hyper-targeting options that are available ensure that your ads are placed in front of the people most likely to be interested in your business.
Campaigns
Hashtag, giveaway, and other types of campaigns can engage your social audience at a higher level. Depending on your goals and specific campaign, you can encourage social shares, sales, or brand awareness.
Need assistance in managing your social media marketing? Contact us today! We can help you put your best foot forward online. At Bella Media, we’re passionate about all forms of digital marketing. You can trust in our years of experience managing brands online.
Our services include:
Social Media
Campaigns
Graphic Design
Website Design
Advertising
Branding
Video
Content Marketing
Feel free to email us at lara@bellamediallc.com to start 2018 on the right route for your business!
