Social media is the largest global community and it has become a requisite for businesses in 2018. As of January 2018, there are 3.2 billion active social media users — which is 42% of the world’s total population. As people spend more time online, it’s become the preferred way to find out information on products and brands. Customers expect companies to be online and available — whether it’s their favorite clothing designer, restaurant, doctor’s office, or any other type of company they purchase from. Social media marketing is now a more affordable and effective method of marketing than traditional avenues like TV or radio.
The most visited websites in 2018 so far are: Google, Facebook, then Youtube. There’s a variety of popular social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest… But no individual one is considered any less important from the others. Each has its own audience and will be right for different brands depending upon their ideal target audience.
Targeting
The internet allows for brands to directly interact like never before. You can reach a much larger group than with traditional advertising. Even better, you can reach a specific audience and target your message to those most likely to be interested. For example, you can target mothers of young children for your stroller company or target a particular zip code for your medical practice.
Starting A Conversation
Social media can build trust and loyalty from your customers – an obvious edge against competition. A 2017 survey of marketers showed that 69% were developing loyal fans for their brands via social media marketing. With great customer service and high-quality content, your brand can address questions and build a relationship. It’s also a great way to inform about new products, sales, hours, or any other updates.
Are your customers wondering why you aren’t online? How could social media grow your brand awareness and sales? We can handle every aspect of social media marketing and we’re currently taking new clients!
If you haven’t considered getting your brand on social media, don’t wait — now is the best time. Email us at lara@bellamediallc.com to get started!
