As a business online, it’s important to reach the customers most likely to buy from you.
With the vast amount of content being published every day, every hour, your brand needs to stand out. You can do this by targeting your ideal customers while producing content that is relevant to them.
When you understand your audience, you consider their motivations, goals, concerns, and behaviors. All that insight can be used to create relevant content. That content sparks a conversation and it might be a video, blog, social media post, or an ad. Relevant content increases the likelihood of engagement and your chance for success. It inspires someone to click, follow, share, like, comment, or even purchase.
Simply put, advertising to individuals within your target audience is a better investment.
There are a myriad of tools available to help businesses hypertarget on social media platforms. With 1.18 billion active daily users, Facebook allows you to choose the audience for an ad or post by picking interests, geographic location, demographics, online behavior, and so on.
Instagram and LinkedIn also offer specific tools so that your content reaches the people most likely to be interested in it.
Say you’d like an ad to reach men, aged 30 to 50 in the Pacific Northwest who are interested in fitness; through social media you can access this very group.
A great thing about these social targeting tools is that they can be utilized in the best way for your particular brand.
- If you have a broad and varied customer base, you can target the network of existing customers.
- If you have a niche product or service, your business can narrowly target those who share the same interests and niche you fit into.
At Bella Media, we’re experts on helping brands define, reach, and connect with their unique audience. Learn about the marketing and digital services we offer and please contact us to discuss how we can help your business grow online!
