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Bella Media Portland Social Media Firm

Online Advertising for the Holiday Season

People spend more during the winter holiday season which means more opportunity for businesses! It’s the biggest sales period of the year so amp up your marketing efforts. There are significantly more impressions, click-through rates, visitors, and spending at the end of the year. Your advertising budget should change to take advantage.   Check out these marketing statistics on holiday shopping:   8 in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines...

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snapchat bella media

A Guide To Snapchat For Brands

Snapchat has become a giant in the social media world. It’s the most popular social network for teens. The numbers overwhelmingly back it up that snapchatters are very young: 13-17 year olds make up 23% of active users. 18-24 year olds make up 37%. 25-34 year olds make up 26%.   The cute dog ears and pink fairy crown have become a go-to element in selfies. But besides a cultural phenomenon, Snapchat has seen tremendous business growth. Their ad revenue...

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Target customers online

Targeting Your Ideal Customer Online

Targeting Your Ideal Customer Online As a business online, it's important to reach the customers most likely to buy from you.   With the vast amount of content being published every day, every hour, your brand needs to stand out. You can do this by targeting your ideal customers while producing content that is relevant to them.   When you understand your audience, you consider their motivations, goals, concerns, and behaviors. All that insight can be used to create relevant...

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Online reviews

Importance of Online Reviews

Online reviews have a significant impact on your business because the large majority of customers actively seek them out. In fact, 88% of online shoppers incorporate reviews into their purchase decision-making process. They know that reviews are an unbiased, legitimate source of knowledge, and so they trust them to inform their purchasing decisions. Online reviews aren’t just relevant to online shoppers, many people will research products first before then buying in-store.   Potential benefits: Your business can benefit...

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rebranding business

How Rebranding Can Boost Your Business

Your brand is how your business is seen. It isn’t merely the logo or company tagline, although those make up a brand. It’s the identity of your business as a whole. Re-branding involves changing a specific aspect of the brand like the logo or motto, or perhaps several major parts of the brand.. A re-brand shows that a company is capable of adapting to a changing marketplace and staying current. It can revitalize your business and...

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